This website seeks to encourage researchers and collectors to discover and study obscure ephemera that document American culture and life.  Worldcat reveals that most of the items that I post cannot be found in more than a few research libraries–often none at all.  Alternately, research libraries do not bother to catalog ephemeral publications like these.  I believe, however, that because these were distributed free, or at nominal cost, to consumers, they were the publications most likely to make their way into homes and be read by large numbers of Americans.

I acquire pre-1960 examples of the kinds of publications that prove so useful when scholars study 19th-Century America.  The limited competition that I encounter for them suggests that libraries, which could easily outbid me, have little interest in post-Civil War and 20th-century ephemeral publications in general.

I try to anticipate what materials future historians will find useful.  Being an historian first and a collector second, I organized this website to encourage others to do this too—even if this means new competition for me. I am aware that I could be wrong in prizing particular ephemera or even whole classes of ephemera.  I may even be wrong to encourage scholars to study obscure ephemeral publications; these may be obscure for good reason. will permit me to share with others the information and imagery that I am acquiring, and to benefit from the knowledge, intelligence and experience of other scholars and collectors.  Please contact me with your impressions of the site.

~ Saul Zalesch


Norma R. Knoche Illustrations: Women Golfers

Booklet, gallery

circa 1948

Why It's Interesting

This really neat booklet from Wilson Sporting goods was issued to attract women golfers.  Top women pros provided helpful hints on the rules.  But the great appeal of this booklet is 12 full-page illustrations, blending scenes and text, by artist/writer Norma R. Knoche.  Knoche is bet known today for her books What Do Mothers Do? and A Story about Me. The booklet also has photos of the women golf pros named on the cover, many charts and statistics, and advice for women wishing to start their own golf programs.   It probably dates circa 1948.