This website seeks to encourage researchers and collectors to discover and study obscure ephemera that document American culture and life.  Worldcat reveals that most of the items that I post cannot be found in more than a few research libraries–often none at all.  Alternately, research libraries do not bother to catalog ephemeral publications like these.  I believe, however, that because these were distributed free, or at nominal cost, to consumers, they were the publications most likely to make their way into homes and be read by large numbers of Americans.

I acquire pre-1960 examples of the kinds of publications that prove so useful when scholars study 19th-Century America.  The limited competition that I encounter for them suggests that libraries, which could easily outbid me, have little interest in post-Civil War and 20th-century ephemeral publications in general.

I try to anticipate what materials future historians will find useful.  Being an historian first and a collector second, I organized this website to encourage others to do this too—even if this means new competition for me. I am aware that I could be wrong in prizing particular ephemera or even whole classes of ephemera.  I may even be wrong to encourage scholars to study obscure ephemeral publications; these may be obscure for good reason.

Ephemerastudies.org will permit me to share with others the information and imagery that I am acquiring, and to benefit from the knowledge, intelligence and experience of other scholars and collectors.  Please contact me with your impressions of the site.

~ Saul Zalesch

Next Item
Title

Collegiate Tours in Europe 1927

Category
Booklet, gallery
Date

1927

Why It's Interesting

The Art Crafts Guild, which issued this booklet, attracted students in 1927 from more than 100 universities and colleges, including Yale, Princeton, and Stanford.  It called this “The New Way to Go to Europe!,” promising “low cost passage and pleasant sightseeing without sacrifice of comfort.”  The main tour, of Europe, was 37 days, costing $385.  The booklet also lists a wide range of tours offered by the Guild, ranging in length from 23 days ($260) to 109 days for “Dudley Craft Watson’s Spring Tour: 109 days ($2200).  A 53 day cruise to the Orient, taking in China, Japan, and the Philippines, cost $655–$985 for first class passage.  There was even a “Big Ten University Tour:” 39 days for $395.

The Guild acted like a club in that hopeful travelers had to apply for membership when they submitted a deposit for a tour.  Though this group called itself the Art Crafts Guild, the itineraries make little mention of specific museums or architecturally significant monuments besides the usual top tourist sites.