This website seeks to encourage researchers and collectors to discover and study obscure ephemera that document American culture and life.  Worldcat reveals that most of the items that I post cannot be found in more than a few research libraries–often none at all.  Alternately, research libraries do not bother to catalog ephemeral publications like these.  I believe, however, that because these were distributed free, or at nominal cost, to consumers, they were the publications most likely to make their way into homes and be read by large numbers of Americans.

I acquire pre-1960 examples of the kinds of publications that prove so useful when scholars study 19th-Century America.  The limited competition that I encounter for them suggests that libraries, which could easily outbid me, have little interest in post-Civil War and 20th-century ephemeral publications in general.

I try to anticipate what materials future historians will find useful.  Being an historian first and a collector second, I organized this website to encourage others to do this too—even if this means new competition for me. I am aware that I could be wrong in prizing particular ephemera or even whole classes of ephemera.  I may even be wrong to encourage scholars to study obscure ephemeral publications; these may be obscure for good reason.

Ephemerastudies.org will permit me to share with others the information and imagery that I am acquiring, and to benefit from the knowledge, intelligence and experience of other scholars and collectors.  Please contact me with your impressions of the site.

~ Saul Zalesch

Title

Cigar Hierarchy 1920: Minor League

Category
gallery, Magazine
Date

1920

Why It's Interesting

This is October 1920 issue of Burning Question, a magazine issued monthly by the General Cigar Co.  This company called itself “the largest manufacturer of dependable cigars in America.”  [The purpose of the word dependable deserves some attention.]  Its brands were: Robt. Burns, Tom Moore, Owl, Tom Keene, White Owl, Joan of Arc, Little Bobbie, Little Tom, and Van Dyck.  Some of these were local brands.  Among the national brands, the hierarchy of their cost, in ascending order, was: Owl 8 cents; Little Bobbie 8 cents; White Owl Invincible 10 cents; Van Dyck: Victorias 2 for 25 cents, Bankers 15 cents, and Presidents 17 cents; and Robt. Burns: Bouquet: 2 for 25 cents, Invincibles 15 cents, Epicures 15 cents, Longfellows 17 cents, and Imperiales 25 cents.  The journal reproduces a number of the company’s ads, including an “announcement” that “appeared in nearly 100 newspapers on Sept. 20th and 23rd” of price increases for the Robet. Burns cigars.

The imagery used here probably relates to the traditional Cigar-Store Indian statues.

I have become particularly interested recently in in-house business magazines, what used to be called house organs.