This website seeks to encourage researchers and collectors to discover and study obscure ephemera that document American culture and life.  Worldcat reveals that most of the items that I post cannot be found in more than a few research libraries–often none at all.  Alternately, research libraries do not bother to catalog ephemeral publications like these.  I believe, however, that because these were distributed free, or at nominal cost, to consumers, they were the publications most likely to make their way into homes and be read by large numbers of Americans.

I acquire pre-1960 examples of the kinds of publications that prove so useful when scholars study 19th-Century America.  The limited competition that I encounter for them suggests that libraries, which could easily outbid me, have little interest in post-Civil War and 20th-century ephemeral publications in general.

I try to anticipate what materials future historians will find useful.  Being an historian first and a collector second, I organized this website to encourage others to do this too—even if this means new competition for me. I am aware that I could be wrong in prizing particular ephemera or even whole classes of ephemera.  I may even be wrong to encourage scholars to study obscure ephemeral publications; these may be obscure for good reason.

Ephemerastudies.org will permit me to share with others the information and imagery that I am acquiring, and to benefit from the knowledge, intelligence and experience of other scholars and collectors.  Please contact me with your impressions of the site.

~ Saul Zalesch

Title

Avery Co. 1917: Cash-Only Sales

Category
Catalog, gallery
Date

1917

Why It's Interesting

This striking image is the cover of a catalog of merchandise sold only for cash on the barrelhead.  It seem appropos for the week before Christmas for a society now based almost entirely on credit card and installment purchases.  It takes us back to a time when many Americans considered debt shameful. [One recalls the Thomas Nast cartoon of decades earlier showing a prosperous and a failed merchant: the first, having sold for cash; the second having given credit.]   The great credit unwind should still be underway, but it has slowed to a trickle.  So has debt deleveraging of all kinds.

In any event postings here will be irregular this week and next both because of the holidays and because the school’s computer department has messed up my photoshop and ability to scan items I’d planned to post.