This website seeks to encourage researchers and collectors to discover and study obscure ephemera that document American culture and life.  Worldcat reveals that most of the items that I post cannot be found in more than a few research libraries–often none at all.  Alternately, research libraries do not bother to catalog ephemeral publications like these.  I believe, however, that because these were distributed free, or at nominal cost, to consumers, they were the publications most likely to make their way into homes and be read by large numbers of Americans.

I acquire pre-1960 examples of the kinds of publications that prove so useful when scholars study 19th-Century America.  The limited competition that I encounter for them suggests that libraries, which could easily outbid me, have little interest in post-Civil War and 20th-century ephemeral publications in general.

I try to anticipate what materials future historians will find useful.  Being an historian first and a collector second, I organized this website to encourage others to do this too—even if this means new competition for me. I am aware that I could be wrong in prizing particular ephemera or even whole classes of ephemera.  I may even be wrong to encourage scholars to study obscure ephemeral publications; these may be obscure for good reason.

Ephemerastudies.org will permit me to share with others the information and imagery that I am acquiring, and to benefit from the knowledge, intelligence and experience of other scholars and collectors.  Please contact me with your impressions of the site.

~ Saul Zalesch

Title

Alice in Blunderland 1952; Government Waste

Category
Magazine, gallery
Date

1952

Why It's Interesting

This is a comic-book format attack on wasteful federal expenditures.  Alice enters the other side of her TV’s screen, entering a land of duplication and confusion.  She and her guides had to swim through a sea of red ink, pass through gardens of “sacred red tape,” etc.  Many panels had small “fantastic facts” notes, such as that the armed forces had 50 pounds of coffee stored for each member; government pamphlets included “How to Net Birds in Japan;” government publicity and propaganda cost more than $100,000,000 a year; one department had 24 supervisors for 25 employees; one agency had a 247-year supply of looseleaf binders; etc.  The back cover screams “It’s time for all of us to wake up!”  Citizens had to stop government waste and government growth–stop the “spend and Tax” spiral–and “bring government back home!”

Imagine what the writers and publishers of this booklet would think and make of today’s government running a trillion dollar deficit; the deficit in 1952 was around 3 billion, and the books were soon balanced under Eisenhower.

3 libraries report copies of this screed.