| Title |
Texas Centennial Exposition Lighting Catalog 1936 |
| Category |
| Booklet, gallery |
| Date |
1936 |
| Why It's Interesting |
The Texas Centennial Exposition was one of 3 huge fairs held in 1936, the others being the Great Lakes Exposition in Cleveland and the California Pacific International expo in San Diego. Texas celebrated its centennial all over the state, but this fair in Dallas attracted over 6 million visitors; its location still survives as Fair Park, the home of several museums and the Cotton Bowl. Many trade shows and antique fairs still bring huge numbers of visitors to the Park. This booklet does not look like much but was actually the property of the Centennial staff and used by its lighting department. Who knows how many of the bulbs that lit this glorious spectacle were selected from its pages. This is the first item I have found that was used by a great expo’s staff. Features of the Fair included the Hall of Negro Life and, at the Cotton Bowl, “the first integrated public athletic competition in the history of the South.” [Wikipedia] Its main event was the Cavalcade of Texas, an historical pageant spanning 400 years. The Fair reopened in 1937 as the Greater Texas & Pan-American Exposition. I have nearly-identical guidebooks to these 2 fairs that simply change the title on the cover. |
This website seeks to encourage researchers and collectors to discover and study obscure ephemera that document American culture and life. Worldcat reveals that most of the items that I post cannot be found in more than a few research libraries–often none at all. Alternately, research libraries do not bother to catalog ephemeral publications like these. I believe, however, that because these were distributed free, or at nominal cost, to consumers, they were the publications most likely to make their way into homes and be read by large numbers of Americans.
I acquire pre-1960 examples of the kinds of publications that prove so useful when scholars study 19th-Century America. The limited competition that I encounter for them suggests that libraries, which could easily outbid me, have little interest in post-Civil War and 20th-century ephemeral publications in general.
I try to anticipate what materials future historians will find useful. Being an historian first and a collector second, I organized this website to encourage others to do this too—even if this means new competition for me. I am aware that I could be wrong in prizing particular ephemera or even whole classes of ephemera. I may even be wrong to encourage scholars to study obscure ephemeral publications; these may be obscure for good reason.
Ephemerastudies.org will permit me to share with others the information and imagery that I am acquiring, and to benefit from the knowledge, intelligence and experience of other scholars and collectors. Please contact me with your impressions of the site.
