| Title |
Ovaltine Wonder Robot 1934 |
| Category |
| Booklet, gallery |
| Date |
1934 |
| Why It's Interesting |
This is a page in the booklet “A Souvenir: Nutrition and Digestion; the Lecture Delivered by the Wonder Robot: Hall of Science Century of Progress Exposition 1934.” The robot was ten-feet tall. At this time Ovaltine was marketed more as an aid to digestion than as a fun-time drink. I actively seek publications from the great world’s fairs of the Thirties: Chicago’s Century of Progress (1933-34) and New York (1939-40) At both of these fairs, corporations replaced governments as the chief sponsors of pavilions. This is one of the more unusual Fair items I have managed to acquire; no libraries report copies. Surprisingly, considering how many people are interested in robots, and pay high prices for toy robots, this robot elicits few hits on Google, and I won this on Ebay for the opening bid of $5.99, plus $2 shipping. (Common, matter-of-fact world’s fair prices routinely fetch more than that.) Collectors’ [and archivists'] tastes and goals puzzle me more every day. |
This website seeks to encourage researchers and collectors to discover and study obscure ephemera that document American culture and life. Worldcat reveals that most of the items that I post cannot be found in more than a few research libraries–often none at all. Alternately, research libraries do not bother to catalog ephemeral publications like these. I believe, however, that because these were distributed free, or at nominal cost, to consumers, they were the publications most likely to make their way into homes and be read by large numbers of Americans.
I acquire pre-1960 examples of the kinds of publications that prove so useful when scholars study 19th-Century America. The limited competition that I encounter for them suggests that libraries, which could easily outbid me, have little interest in post-Civil War and 20th-century ephemeral publications in general.
I try to anticipate what materials future historians will find useful. Being an historian first and a collector second, I organized this website to encourage others to do this too—even if this means new competition for me. I am aware that I could be wrong in prizing particular ephemera or even whole classes of ephemera. I may even be wrong to encourage scholars to study obscure ephemeral publications; these may be obscure for good reason.
Ephemerastudies.org will permit me to share with others the information and imagery that I am acquiring, and to benefit from the knowledge, intelligence and experience of other scholars and collectors. Please contact me with your impressions of the site.
