| Title |
League of Nations; Public relations 1925 |
| Category |
| Booklet, gallery |
| Date |
1925 |
| Why It's Interesting |
This booklet is ostensibly a travel guide. It promotes visiting Europe, and especially Geneva, the home of the League of Nations. It has an ink stamp on the verso from E. W. Zamzow, San Jose, CA, who sold “steamship tickets to all points in the world” and was an agent of the Santa Fe Railroad. The design of this cover seem a bit ironic in retrospect because although the Roman fasces stood for unity they also inspired and symbolized the fascists who would eventually destroy the League. This booklet was issued by the League of Nations Non-Partisan Association, of New York. By coincidence, the day this arrived in the mail I was reading Edward Bernay’s pioneering Crystallizing Public Opinion (1923; 1961 edition) and came upon a mention there of this group’s activities as a good example of modern public relations. This committee was formed, he reported, “to secure a certain homogeneity among the members of groups” who backed the League. The PR consultant brought together “women representing Democratic, Republican, radical, reactionary, club, society, professional and industrial groups” etc. Bernays credited the “still insistent demand for the League of Nations . . to efforts of this nature.” (pp. 31-32.) |
This website seeks to encourage researchers and collectors to discover and study obscure ephemera that document American culture and life. Worldcat reveals that most of the items that I post cannot be found in more than a few research libraries–often none at all. Alternately, research libraries do not bother to catalog ephemeral publications like these. I believe, however, that because these were distributed free, or at nominal cost, to consumers, they were the publications most likely to make their way into homes and be read by large numbers of Americans.
I acquire pre-1960 examples of the kinds of publications that prove so useful when scholars study 19th-Century America. The limited competition that I encounter for them suggests that libraries, which could easily outbid me, have little interest in post-Civil War and 20th-century ephemeral publications in general.
I try to anticipate what materials future historians will find useful. Being an historian first and a collector second, I organized this website to encourage others to do this too—even if this means new competition for me. I am aware that I could be wrong in prizing particular ephemera or even whole classes of ephemera. I may even be wrong to encourage scholars to study obscure ephemeral publications; these may be obscure for good reason.
Ephemerastudies.org will permit me to share with others the information and imagery that I am acquiring, and to benefit from the knowledge, intelligence and experience of other scholars and collectors. Please contact me with your impressions of the site.
