This website seeks to encourage researchers and collectors to discover and study obscure ephemera that document American culture and life.  Worldcat reveals that most of the items that I post cannot be found in more than a few research libraries–often none at all.  Alternately, research libraries do not bother to catalog ephemeral publications like these.  I believe, however, that because these were distributed free, or at nominal cost, to consumers, they were the publications most likely to make their way into homes and be read by large numbers of Americans.

I acquire pre-1960 examples of the kinds of publications that prove so useful when scholars study 19th-Century America.  The limited competition that I encounter for them suggests that libraries, which could easily outbid me, have little interest in post-Civil War and 20th-century ephemeral publications in general.

I try to anticipate what materials future historians will find useful.  Being an historian first and a collector second, I organized this website to encourage others to do this too—even if this means new competition for me. I am aware that I could be wrong in prizing particular ephemera or even whole classes of ephemera.  I may even be wrong to encourage scholars to study obscure ephemeral publications; these may be obscure for good reason.

Ephemerastudies.org will permit me to share with others the information and imagery that I am acquiring, and to benefit from the knowledge, intelligence and experience of other scholars and collectors.  Please contact me with your impressions of the site.

~ Saul Zalesch

Title

Captain Marvel Selling War Stamps/Bonds 1944

Category
Magazine, gallery
Date

July 1944

Why It's Interesting

Captain Marvel was the most popular superhero of the 1940s.  Appearing originally in 1939 in Whiz Comics, he was the first superhero to inspire a movie: The Adventures of Captain Marvel (1941).  12 year old Billie Batson, a radio news reporter was given super powers by a wizard Shazam.  When Batson said Shazam, he was struck by lightning that converted him into the adult Captain Marvel.  His appearance was originally modeled after actor Fred MacMurray, [Wikipedia]

This is one of numerous comic books promoting World War II savings stamps and bonds.  Besides this one, I have issues of Target and Popular Comics that, like hundreds of adult magazines, printed a $100 savings bond on its cover during the summer and September 1944.  These are among the 160 plus items that I am including in a large show marking the 70th anniversary of the Pearl Harbor attack that opens December 2 at the Enterprise Center of Louisiana Tech University.

Most Americans are now too young to remember how savings stamps worked and when they were sold in schools, etc.  Children, and others, bought 10 cent and 25 cent stamps.  When they had acquired $18.75 worth and pasted them into a savings book, they traded that book for a savings bond denominated $25, its value at maturity.  We still did this when I was in school.